A field guide for the words around a collection: the name, the one-line pitch, the trait names, the short story, and the description on the page. It is about writing. Drawing the traits, and launching, are the other books.

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Who it is for

Creators who already have art, or who are making it, and want the words to be as considered as the pictures.

What is inside

Find the core idea. Who the pieces are, the feeling, and one thing that sets them apart, written as one sentence.
Naming the collection. Short, easy to say, easy to spell, tied to the idea, and not already taken.
The one-line pitch. Specific and short. No hype, and no promise about money.
Naming your traits. One style all the way through, kept short so people can filter.
Writing a short story or world. A few sentences, only what is true, with room left for collectors.
The collection description. The pitch, what the art is, the story, who made it, and where to find you.
Voice. Three words for how you want to sound, and the same voice on the page and in posts.
Check your words before you publish. Proofread the name, the pitch, the description, and every trait name. Read it on a phone.
Worksheets. The core idea, a list of names, the pitch, and the trait style, ready to fill in.
Cheat sheet. The same checks on one page.